The MX-30 is set to take Mazda in a new direction with its electric powertrain, innovative design and pioneering cabin
Story Graham Hope
The all-new Mazda MX-30 is a groundbreaking car in many respects, and that is particularly true of the cabin, which delivers a creative space that aims to inspire owners to use their vehicle in new ways. Mazda based its design approach for the MX-30 on a theme it calls ‘Human Modern’, and the most obvious result of this is the inclusion of freestyle doors, which open up to reveal an interior that breaks new ground for the brand.
What is immediately apparent as you step inside is the sense of openness, and this is complemented by a stylish blend of eco-friendly materials, innovation and craftsmanship which ensures a desirable and comfortable environment for driver and passengers alike. Zoom-Zoom was given a guided tour of the highlights of the MX-30’s cabin as Program Manager Tomiko Takeuchi and Chief Designer Youichi Matsuda explained the inspiration and thinking behind their stunning new creation.
“The mx-30 will let people spend the time in their car in a relaxed and natural way”
One area where the MX-30 is a major step forward is in its use of environmentally friendly materials. The most obvious is heritage cork in the console tray; since cork is extracted from bark it can be sourced without felling trees and Mazda has been careful to use only excess cork left over from wine bottling. Recycled raw materials from plastic bottles are also used for some of the upper door trim, while there is approximately 20 per cent recycled yarn in some of the fabrics used.
The MX-30 takes Mazda in a whole new direction, and according to Matsuda, this was one of the key elements he took into consideration right from the outset. “I decided I shouldn’t care too much about what has been developed in Mazda previously,” he says. And this desire to provide something different has been successful, says Takeuchi. “The MX-30 will allow people to spend time with their car in a very relaxed and natural way. It is no longer a means of moving from one place to another, but it is providing a place where people can really be themselves and enjoy their time.”
The signature feature of the MX-30 offers a number of advantages for owners. The doors open wide – to an angle of 82 degrees in the front and 80 in the rear – allowing easy access, and installing child seats is made simpler, too. Once parked, opening up both doors allows occupants to get closer to their immediate environment while enjoying the comforts of the cabin.
“the feeling of being really comfortable is everything that is embodied in the mx-30”
One thing the MX-30 has in common with other Mazdas is a layout geared around making the car natural to drive. But the cabin is designed to improve the experience of all occupants. The floating console enhances the connection between driver and front-seat passenger, while the rear seat feels sofa-like and gives occupants the impression of being wrapped in. “The feeling of being really comfortable is everything that is embodied in this car,” concludes Matsuda.